Products/Equal Collective
Equal Collective
Founding engineer
Equal Collective is seller-ops SaaS. I was founding engineer from January 2024 through December 2025. The job was to take AI outreach, listing enrichment, and analytics from zero to paid revenue.
I led it from inception to a self-sustaining state. Outreach and Metabase loops carried the product to $20K+ monthly revenue. Sellers paid because listings moved, not because a dashboard looked busy.
On the data side I ingested Amazon reviews and listing data at scale, past the usual scrape defenses, then pushed enrichment back into seller reach. That covered 30K+ products and 30K+ sellers. Playwright handled capture. Python sat under the pipelines. Smartlead ran the send path.
- 0 → $20K+
- MRR
- 30K+
- sellers / listings enriched
Shipped
- Led the product from inception to a self-sustaining loop: AI outreach and Metabase carried it to $20K+ monthly revenue.
- Advanced outreach funnel with AI-powered send and integrated analytics so the next campaign was better than the last.
- Amazon ingestion at scale: reviews and listing data for 30K+ products, then enrichment back into seller reach for 30K+ sellers.
Stack
Python
Smartlead
Metabase
Playwright